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Visitor Economy

Promoting West Sussex as a place to visit is one of our economy priorities, to increase all year round spend by visitors with our rural and coastal businesses.

West Sussex has an estimated 1.7 million trips a year, evidence suggesting that these visits are largely day visitors in peak seasons, or overnight stays connected with travel through Gatwick Airport. This is why we are focussing on promoting the all year round offer we have in the county, targeting audiences who live in London or a short-drive time from West Sussex, and international travellers who pass through Gatwick Airport.

Through the Experience West Sussex Partnership, the County Council is working with the Districts and Boroughs on a range of initiatives to market the county and to develop the visitor product to ensure a high value visitor offer. These initiatives have the potential to extend the season, reduce the seasonality of employment and grow the visitor economy within West Sussex. Developing our visitor economy will also help to boost the vibrancy of our town centres and market towns, supporting the wider priorities of creating attractive places for people to live and work, and for business to locate and invest.

The county is also home to a broad range of small micro food and drink producers, including local food and farm shops, restaurants, pubs and cafés, vineyards, breweries and food producers who sell directly to the public. We have been proactive in supporting the sector through Taste West Sussex initiatives.